Urchin Web Analytics Acquired By Google

I'd like to address the following alert I just received

Just An Online Minute for Tuesday, March 29, 2005

Urchin Web Analytics increasingly irrelevant..? Are you kidding me? Just because a couple firms put out whitepapers highlighting cookie usage and deletion based on their own customers or a sample portion of the entire web community. "On a typical day at the end of 2004, some 70 million American adults logged onto the Internet to use email, get news, access government information, check out health and medical information, participate in auctions, book travel reservations, research their genealogy, gamble, seek out romantic partners, and engage in countless other activities." (Pew Internet) Web analytics tools are the radar detector on our online customers. Beep, Beep...shift marketing dollars into these keyword clusters, higher converions...Beep, Beep...need usability study of our online reservation process, customers dropping off at step 3. The irrelevancy should be highlighted when there is no one at the Search Engine Strategies Conference in New York city next year to present one of their great case studies on how they improved ROI and conversions for their Fortune 500 clients. Yet, I am hoping that something good comes of this acquisition in terms of reporting on Google's side. I'll always be a fan of Urchin web analytics tool.