So I've been missing out on posting on the daily nuances of the SES in NYC. I swear the wireless connection at the Hilton is horrible. I am paying $9.95 a day for a connection that haven't had until now...I will be super-posting my notes from the sessions I attended chock full of little comments of my own. There has really been this buzz of unintentional viral marketing going on in each session. Think about it, you develop a tool that is used by a marketer in the Search industry,if it's useful and they are using it; you can guarantee they are mentioning it in their Powerpoints or during the Q&A part of the sessions. There are so many levels of marketing and advertising going on, it's overwhelming. If you are a business owner contemplating jumping on the Search wagon, you should be here. The networking opportunities are endless as well as the insurmountable stack of business cards you will have acquired by the end of the day on thursday. I've been exchanging cards with so many business owners, analytics firms, other SEMs', independent link developers; needless to say my stack is growing. That stack could potentially include a strategic partner, client or just a lot of great contacts. There still is some power in print advertising or if you're really cool plastic advertising collateral. Tonight is the MSN party and if it is anything like the Yahoo party or better yet, Avenue A/Razorfish was very well done. I'm off to network and get a bite to eat and later tonight I will post session notes/feedback.