$417 a week can get you Digital Marketing Mastery

Recently, Boulder Digital Works was born at University of Colorado at Boulder. It's described as "a project-based and accredited learning initiative focused on developing today and tomorrow's digital leaders and entrepreneurs." Just like the firms it is hoping to feed up and coming students into; it has its own three letter acronym ... BDW. I explored their website a little bit and found some interesting information, some good and some that might raise some red flags.

• Areas of Study: Interaction Design, Mobile, Gaming, Apps, Strategy, Social Media, Creative Thinking


• Specialization in Web 2.0 - Will this even be relevant in a year's time? Hopefully they update to web 3.0 or whatever seems to be next.


• Courses like Improvisation in Business - "All business is show business."


• Workshops that take the "digital" approach to basic areas like brand development, campaigns, projects, media, etc.


• Supported by some well known larger interactive/digital agencies


• Good coverage of digital landscape - web, mobile, social, search, gaming

Boulder Digital Works is as much as you'll make in your first year within any digital agency if you start in a junior role. Hopefully that $20,000 investment has a decent ROI and doesn't take you as long to pay back.

What do you think of this type of digital program?

A New Digital Team is Born

So in case you haven't heard the news, SuggestionBox.com had layoffs about 1 month ago. As with the other 200,000 people that were laid off in the tech space, we all searched for our new path. Well my path has led me to partnering up with Adam Levenson, former Product Marketing Manager at SB. Working with Adam over the past year has shown to be very positive in that we complement each others skill-sets and don't mind rolling up our sleeves to get it done, whatever that may be.


So Digital Operative was born. You could call us a boutique digital agency focused on digital strategies for marketing and technology. Our focus will be helping companies engage their customers and have them participate, whether that be in an online community, guerrilla marketing campaign, social app or just improve their overall user experience on their website. We both have work experience across many areas from UI design to PHP development to SEO to Go-to-Market Planning.

What you get when you work with us is a supercharged, agile team that can see the big picture, focus on getting the little wins and create some buzz around what you're doing. At the end of the day we're data guys, we love measuring ROI, making decisions based on analytics and having the data to support and shifts in strategy.

So if you're a top 50 interactive agency, need better customer engagement for your website or need to drive awareness and conversions via digital marketing; go to www.DigitalOperative.com and contact us.

thank you for subscribing to this blog and I'll also be blogging at the Digital Marketing blog.

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We're Hiring! Marketing Role ...

If you love the young company environment, an office across the street from the beach, a group of creative/passionate people and marketing is what helps you get by everyday ... we've got an open role for you. Email me for more info ... bj at positivedigitalsolutions.com

Must love:

* Analytics - data junkie, reporting Excel, Google Analytics, HBX or Omniture or fave tool, Crazy Egg, etc.
* Conversation - connecting to real people with authentic ideas via blogging, Twitter, social networks
* Promotion - SEO, PPC, Link Building, Forum chat, Email
* Traveling - local/national events, managing booth, passing out items, talking to people about app
* Tech - love apps, have lots of accounts, BETAs, widgets, badges, chiclets, RSS, mobile, etc.
* Self-Managed - start projects on your own, execute them, give me the why, when, how, who + measurable goals

still interested? Shoot me an email to bj at positivedigitalsolutions.com