Here are some interesting data points that reinforce why connecting with your customers now can help you avoid over-binging on that marketing campaign, guessing on product price points and other day-to-day thoughts you have on your way into the office.
- According to Nielsen Research, 49% of consumers plan on spending less due to the economic squeeze.
- Everyday consumer spending is taking a beating, with some 56% of 3,359 online shoppers surveyed April 29 to May 23 indicating that they are cutting back because of the weak economy and growing inflation - source
- Retail-focused ETFs taking a dive - source
- Consumer spending takes toll on retailers as inflation rises - source