- Scott Monty of Crayon leaving focus on one color, Blue.
- Read the Crayon Manifesto if you call yourself a Social Media Expert ... really? I think there are visionaries, strategists, but experts? Who knows it all?
- Follow Doc Searls if you've heard of "Markets are conversations" and the Cluetrain Manifesto.
- If you're interested on some current news around Social Media Marketing read this and gain some insight into Samsung's newest campaign.
- If you're just getting into this thing called Conversational Marketing, read Kelly's blog post about using Conversational Marketing to market yourself and read the comments about some marketers' own manifestos.
I try to update my blog as much as I can, but am currently splitting my time between my Twitter account, Gooruze account, Flickr page, new CMO role with SuggestionBox and being a devoted husband :)
I don't seem to have the time nor the multi-tasking ability to use all the sort of communications tools you mention in this post.
ReplyDeleteWhat are the benefits in using all of these?
(I don't disagree with you for using them, just curious for my own benefit, about what the value is in using all of these).
Hey Eamon!
ReplyDeleteThanks for reading my blog and leaving a comment. You know, yes it's really tough to stay on top of everything. Luckily there re tools like Friendfeed that aggregate all of your activity into one area.
I use Twitter to connect with people in my industry, stay in touch with friends/family, stay up to date on news, engage in conversations around topics that interest me and just for fun. I would say out of the tools I mentioned this is where I spend most of my time. You can find me here: twitter.com/bj
I use Flickr for photos my wife and I take. Facebook is a place for me to stay in touch with college and highschool friends too.
One of the better tools I've been using lately is called Shozu. You take photos and videos and you can choose to upload them to other profiles you have online like to Youtube, Facebook, Myspace, etc.
Let me know if you have anymore questions.
cheers,
BJ
I find this to be one of the greatest conundrums of trying to integrate web 2.0 into a broader marketing strategy...what, when and how much? The truth is there are so many options, and a limited time to utilize them effectively. I use my blog(s), Twitter and a little bit of Facebook, but I sometimes wonder if these are the most effective channels to be spending my time with. Every day there's something new I would like to experiment with, but I have limited staff and time (and I'm not married!)
ReplyDelete@Netvantage - my wife has lots of patience :) To your point of where to spend time in all these channels. I think the best marketers right now are able to have the vision for how everything overlaps and is connected. they know their target audience, do the research to see where they actually are and then take the time to plant themselves in that community or conversation. You have to pick and choose, you can't be everything to everybody. Well, unless you're in one of those top Interactive Agencies and your client says here's $2M go drive brand awareness.
ReplyDeleteI'm still waiting for that bug brand to come along and give me a blank check to build the ultimate digital strategy that actually engages customers and drives benefits socially and environmentally.