Wednesday, April 02, 2008
Chrysler Starts Listening
Chrysler LLC with help from its digital marketing agency Organic has integrated an online suggestion box into its corporate website that also features its blog, environmental practices, community initiatives and more. The new section is actually available at www.ChryslerListens.com, where they are asking people for their insights on how to improve their products and company.
"Submit ideas for future products, make current product suggestions or just tell us what would make us a better company."
Seems pretty simple and all you need to do is enter a zipcode and let them know if you already own a Chrysler. Seems to be a little market research going on there, but the process remains very simple to submit.
There are a lot of companies taking the leap into trying to engage their customers better and find ways to drive the conversation using various online tactics. My hat off to Chrysler for trying to get into the game and find ways to improve their relationship with their customer base and maybe even snag a few loiters from other competitors.