Wednesday, December 26, 2007

500th Tweet!

So I hit my 500th tweet today on Twitter. Kind of a geeky milestone, but I've gotten a lot of using the tool as of yet. Here is my 500th tweet:

"The greater danger for most of us is not that our aim is too high and we miss it, but that it is too low and we reach it.” (Michaelangelo) - Thanks to my wife for the inspiration.

Some things I've gained from Twitter:

  1. Access to great minds in the area of marketing, development, design and entrepreneurship.

  2. Found a great cause recently and donated on behalf of the cause.

  3. Received a Seesmic invite from Jeff Clavier (thanks Jeff!)

  4. Broadcasted the Pea Fund and found on BBC Homepage

  5. Hopefully introduced some people to HugMyMac initiative from team over at Carsonified

  6. A great tool for promoting the new non-profit I joined, Eleho and their first project The Road, a film about freedom.

  7. Great leeways and insight into many conversations permeating the web.

Thursday, December 13, 2007

The Team Is Growing!

So we've expanded our team and are now looking for the best and brightest marketers in the San Diego/Los Angeles area. Online Marketing Manager description

We're also looking for a PR/Communications Manager. Contact me for details bj [at]

Friday, December 07, 2007

Is Being Green Just A Phase?

It's late, but I wanted to post this before I headed to bed to get some people's feedback on the whole green movement that has been happening over the past couple of years with The Inconvenient Truth, Grist, WorldChanging, Vanity Fair, Wired; the list goes on. I had the opportunity to be right in the mix of it all with the launch of It was a great project and we geared up for a big push, but the idea of carbon credit offsetting wasn't too appealing for mass market adoption. I just revisited the website today and it seems to have abandoned its entire social networking section, its Myspace page and even its blog ( which was the best part as it was updated with Eco-tipcs, eco-living articles, seasonal trends and a wealth of information suited for any beginner tip-toeing into the world of green. The abandonment of some of the core online marketing pieces baffles me. This is a great lesson for any company that is leveraging multiple touchpoints via the online channel that you can't just give up on initiatives and leave your brand wide open for scrutiny, leave your Myspace page filled with empty images and a blog with great content just redirected to your site that is pretty much just an online store now.