VERIZON WIRELESS CMO ADMONISHES AGENCIES
John Stratton Warns 'Money Will Be in Motion' as Marketers Embrace New Media
Excerpt: Mr. Stratton, who controls a budget of more than $2 billion, exhorted agencies to take action: “Your clients are in trouble. They are looking to you to save them.” He said the ad inventory that has been sold for the last 50 years “no longer works,” and marketers “have started to figure that out.” In the process, “your clients will fire, hire, fire, and hire agency after agency ... seeking someone –- anyone! -- who can help them perhaps on where to go next.”
And Mr. Stratton predicted that as much as 25% to 30% of the $100 billion spent each year on brand advertising will find its way onto the mobile screen.
I've written a couple of blogs on the benefits of mobile search, so search back through my archives to find them or feel free to start a new dialogue here and post some comments. VCast is the next wave...