Wednesday, December 28, 2005

Is the Holiday Season Truly Over?

Depending on your religion your holiday may not be over yet. Hanukkah, known as the Festival of Lights or Festival of Dedication, is an eight day Jewish holiday that starts in December or, sometimes, late November. As some of you may know Hanukkah is currently on Day 3 where they will be lighting the 4th candle (thanks to Jason Bass for the clarification). So why is this important to note for Search Marketing? Well because people are still shopping online. Christmas may be over, but the percentage of the people on earth who are observing Hanukkah may still be shopping online, trying to scramble some last minute or belated gifts together for their loved ones. I've noticed some purchases of holiday items recently for ornaments and gift related items. So someone is trying to get their gifts together still or they've already started shopping for 2006. Whoeve they may be, review your current keyword strategies for paid campaigns and refine them to align for the continued influx of holiday shoppers. Happy Hanukkah!

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