Wednesday, August 10, 2005

Don't Spam a Search Marketer. They May Know More Than You.

Note to all design firms, IT consultants, offshore firms and work-from-home-moms - Please Stop Spamming Me! I receive an unprecedented amount of spam about "submitting my site to search engines." PEOPLE, this is not 1994, doesn't exist and Infoseek's daily refresh has died.

The following is an email sent to me from someone at a large mobile service provider in the UK, Germany and Ireland. I would add the link, but I'm sure their PR firm would send me a letter, waste time thinking of creative ways to counter this bad mention and possibly try to reduce my organic positioning for their company. It just goes to show the lack of information out there or should I say the expansion of ignorance to educate oneself on the foundations of SEO or search marketing. Enjoy the thread.

"Submitting your website in search engines may increase your online sales dramatically. If you invested time and money into your website, you simply MUST submit your website online otherwise it will be invisible virtually, which means efforts spent in vain. If you want people to know about your website and boost your revenues, the only way to do that is to make your site visible in places where people search for information, i.e. submit your website in multiple search engines.
Submit your website online and watch visitors stream to your e-business."

My Response To Them After Laughing Outloud:
Lesson #1 - Don't Spam People about Submitting their sites to search engines, you just discredited yourself.

Lesson #2
- Educate yourself about SEO.

Lesson #3 - Research who you are emailing. This is my side business and I am an SEO professional.

Lesson #4 - Optimize your own site!


In conclusion, there are way more important studies and research I could be posting, but every now and then we receive something that shows us how important it is to educate those around us about search engine marketing.

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