Mobile Search and PPC ADvertising seemed to be the perfect combination for the 2006 marketing platter.This dish will entice those R&D budgets and those who continue to look to other avenues in order to expand their already well integrated strategies. Marketing to people on-the-go? Are you kidding me? Sounds almost too perfect, "Hey I'm in San Diego, CA today and I happen to be 3 blocks from where Urban Outfitters is doing their Summer Sale. they already have my cell phone number from registering through their new cool mobile site, they should just text me with a special promo code or note in my account that I opened their message and give me 15% my order if I go into the store in the next hour." (If you're from Urban Outfitters and you are reading this and haven't thought about this, maybe you shoudl hire a new marketing strategist.)
It's old news, but Yahoo has acquired software start-up VerdiSoft and founder-entrepreneur Marco Boerries, the brains behind Sun Microsystems' StarOffice. How old is the news? Yahoo completed the deal in February, but purposely kept it under wraps until today, when Boerries' name surfaced in connection to a new Motorola alliance. Read more about this here
Mobile is set to be the fastest growing media platform over the next five years, according to a new report by Informa Telecoms & Media, reports NetImperative. The global market for mobile entertainment is expected to reach $42.8 billion by 2010, nearly tripling from the current $15.8 billion.
Global revenues from mobile games are predicted to rise from $2.6 billion this year to $11 billion by the end of the decade, overtaking the music and adult-content categories. The number of mobile phones is set to climb from 1.8 billion to 3 billion.
Are you beefing up your 2006 Search Marketing Campaigns to include mobile search? I bet you are now!