Internet advertising totaled over $2.8 billion for the first quarter of 2005
“While the online audience gets bigger and broader, the TV audience continues to fragment, even as the cost of advertising spots rises,” notes Tom Hyland, Partner and New Media Group Chair, PricewaterhouseCoopers. “Add the growth of broadband in the home, which enables advertisers a platform to deliver rich media, and brand advertisers have a new mass audience to target. The economics are too compelling for marketers to ignore.” Excerpt from the IAB.
As rising costs of advertising...exactly; place your dollars in search, the revenue-generating all-star in your marketing mix. When it comes to speaking of reaching various audiences at all points of the day, no matter what phase of the buying cycle they are in, search is the most cost-effective. Hands down.