Goodbye Overture, Hello Yahoo! Search Marketing
ClickZ, April 18, 2005
The move was announced March 1 at Search Engine Strategies in New York. During his keynote speech, Yahoo! co-founder Jerry Yang said the move was designed to present users with a more unified view of Yahoo! Search. The rebranding includes several product name changes, and a new advertiser center at searchmarketing.yahoo.com where all Yahoo!'s sponsored search offerings and listings submit products have been brought together.
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The only thing I noticed was that is seemed a little more sleek and they were advertising their Product Submit to me under my account info. I liked logging into Overture better, now they added a dropdown to select "their" product. Add more clicks, isn't a usability faux-pas?