Wednesday, March 16, 2005

Yahoo Introduces RSS to Mobile Internet


Yahoo will let consumers receive their personalized My Yahoo headlines, including RSS (Really Simple Syndication) and Atom feeds, through its Yahoo Mobile Internet service, the company said. Yahoo becomes one of the first online services to introduce RSS on mobile devices as well as capitalize on the power of syndicated content. Yahoo users will be able to track the latest news from any Web site that offers a syndicated feed, ranging from traditional news sources to the plethora of blogs. The functionality is available on major wireless carriers, including Verizon Wireless, T-Mobile, Sprint/Nextel and Cingular/AT&T. Carrier fees apply.

Search Engine Marketers take note...opportunities to arise.

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