San Diego Search Marketer in Dallas, TX
Thankfully, I am in Dallad right now, waiting out for my flight back to San Diego. It's nice to be headed home after enduring the weather of New York City without a winter coat. If you saw someone wearing just a button down in the blistering winds of Manhattan, that was me. I should be updating my blog with some notes and articles about the conference. I will not be straight posting any information because of the coverage by SERoundtable. Here is a little excerpt from a document I am putting together:
All of the sessions seemed to have this theme of track everything and measure. Define your goals from the beginning, plan for the long term and test. If it's as simple as these three things then creating an online marketing strategy for your business should be just that, simple.
Yet there are a lot of nuances in each vertical within each business. Are you B2B, B2C or do you really know what your unique selling point is? One of the important things to remember when deciding on how to handle your overall searchmarketing budget is not to see each component as that, separate. Not only can you find data in your PPC campaigns to help refocus your organic seo efforts, but shifting dollars to support the method that is converting for you is the key. And doing it at the right time, whether seasonal or promotional. It's not a matter of spend a % of this on that and a % of that on this, but a cohesive set of tools to strengthen your search marketing strategy.