Wednesday, February 02, 2005

Yahoo Is Looking For A SEO Manager


Received this today in my HotJobs alerts and thought somebody here might be interested:

Search Engine Marketing Manager

Yahoo! is looking for an experienced marketing professional to provide strategic leadership, tactical execution, and analytic support surrounding the development of a search engine marketing (SEM) program across Yahoo!'s Media, Entertainment, Information & Finance division. The person we seek will create, implement, track, analyze, and optimize keyword campaigns across multiple search engines while developing the company?s overall paid search strategy. As a key member of the marketing team, you will play a central role in driving customer acquisition, revenue growth, and profitability. The ideal candidate will have hands-on experience managing large scale search engine marketing campaigns.

-Lead efforts to drive profitable customer acquisition and increase the long-term effectiveness of search engine marketing
-Manage day-to-day relationship with multiple paid search engine partners
-Manage budgets, analyze keyword costs, and develop all business processes for maximizing return-on-investment (ROI)
-Test and optimize keyword bids, ad copy, and landing pages
-Conduct competitive research and make recommendations on keyword selection
-Maintain a database of keywords, categories, and campaigns
-Drive ongoing development of tools to support search marketing in cooperation with product management and engineering
-Employ advanced search marketing techniques such as contextual ads, geo-targeting, and day-parting
-Contribute to senior management communications concerning online marketing issues and initiatives
-Stay abreast of industry trends and best practices

-6-9 years experience in online marketing, direct marketing, consulting, strategic planning, or similar field; search engine marketing experience preferred
-Strategic mind and creative problem-solving skills
-Aptitude at analyzing large datasets in order to gain insights and drive business decisions
-Solid understanding of web analytics tools and MS Access preferred; advanced Excel skills required
-A passion for Yahoo! products and services
-Ability to thrive in a dynamic, fast-paced work environment
-Adept at project management and multi-tasking
-Strong communication and presentation skills

No comments:

Post a Comment

Leave your comments here.