Top 10 Search Engines for 2004

According to Nielsen//NetRatings, here are the top 10 search destinations (US, home and work) 12 months later in December 2004:

Brand or Channel Unique Audience (000) Active Reach (%)
Google 67,123 44.85
Yahoo! Search 47,917 32.02
MSN Search 37,684 25.18
AOL Search 25,447 17.00
Ask Jeeves 11,674 7.80
Information.com 11,513 7.69
Overture 5,726 3.83
Netscape Search 4,587 3.06
InfoSpace Web Search 4,280 2.86
Microsoft Search 4,273 2.86

If Yahoo News and Google News were classified as search destinations, a list of the top 10 search engines in December 2004 would have looked like this:

Brand or Channel Unique Audience (000) Active Reach (%)
Google 67,123 44.85
Yahoo! Search 47,917 32.02
MSN Search 37,684 25.18
AOL Search 25,447 17.00
Yahoo News 21,337 14.26
Ask Jeeves 11,674 7.80
Information.com 11,513 7.69
Google News 6,431 4.30
Overture 5,726 3.83
Netscape Search 4,587 3.06