Excerpt from MediaPost Daily:
Readers responded enthusiastically last week after the Minute's request for ideas to name Microsoft's search engine something other than, well, MSN Search.
BJ Cook, a search engine marketing strategist at [company] suggested "SNurch," a send up of "Lurch" from the Adams Family, "Snetch," or "Snooch."
Matt Debes, a senior sales planner at AOL, took a more obvious route with "Microscope," "Peeping Bill," (which he says is like a "Windows Searcher"), and "Searchsoft."
Media Post Article
Whoa I got recognition next to the likes of AOL. I'm going global!