Beach Volleyball Clothing from FLUXX has been born. These guys seem to have the right business model. They are using viral marketing and some search engine marketing in order to achieve optimal placement within a niche market as well as position themselves brand-wise. I see they are donating a portion of their sale also to the American Cancer Society as well. Great Cause and could prove to be the driving force behind their existence.
Check out Fluxx Volleyball Clothing for more info!